THE ARTICHOKE GROUP
Forging connections through food-based content
RAISE YOUR VOICE
And make sure the right people are listening
There's only one of you. We are here to help you grow and project your voice in the crowded food conversation. We help make sure that the story you're telling is distinctive, resonates, and helps you achieve your goals.
If you are a chef, you are busy. We'll use your point of view and recipes as a springboard to a unique presence via books, social, video, and more in a way that respects your time and allows you to do what you do best...and generates revenue.
If you are passionate about food but new to the game, we will help you shape and launch a singular food identity. Use your love of cooking, eating, and wellness to solidify your connection with your followers and fans, wherever they live...and wherever you want to take them.
If you are a business, we will show you how to harness the power of food to speak to consumers in a way that creates loyalty and community...and sells product.
WHO WE ARE
The Artichoke Group is a collaborative of hands-on content creators, editorial consultants, creative directors, and culinary professionals. Our careers have been devoted to helping lifestyle brands hone and communicate their narratives across multiple platforms through words and images. The Artichoke is a new kind of creative agency, here to support individuals (like a manager for people who are already awesome) and brands looking to use a presence in the food, health, and home space to tell their story in a new and engaging way.
Our core team (the "heart" of The Artichoke, if you will), has as proven history of success with many top names in the food world. We have worked with personalities including Ina Garten (The Barefoot Contessa), Giada De Laurentiis, Alice Waters, Mark Bittman; companies like Martha Stewart Living Omnimedia, Food Network Kitchen; leading food and lifestyle publications like Food and Wine, Saveur, House Beautiful, and Rachael Ray Every Day; and brands including Whole Foods Markets, OXO, Kiehl's since 1851, Williams-Sonoma, Amy's, and more, enabling them to create a cohesive story around a well-defined brand in the form of books, products, digital and print publications, and social media.
One stop shopping
Our team includes highly skilled professionals across a full range of creative and media services, including: Photography, videography, graphic design, trend forecasting, food and prop styling, branding and advertising, PR, editing, recipe testing, and digital consulting. We keep it in the family so your message remains consistent in tone and content.
Pam is a publisher and content creator renowned for her ability to identify new talent and keep her authors’ brands vital and relevant.
As editor and publisher of the premier lifestyle book imprint, Clarkson Potter, and her own eponymous imprint at Penguin Random House, she has worked with such household names as Ina Garten, Alice Waters, Mark Bittman, Giada De Laurentiis, William Davis, M.D. (Wheat Belly), Alicia Silverstone, Rachael Ray, and numerous others. Her books have topped bestseller lists and received awards from the James Beard Foundation and The International Association of Culinary Professionals.
A board member of Emma’s Torch, a non-profit organization that provides refugees with training in the culinary arts, she has also written on lifestyle topics for Kitchn and Taste, and was the founding editor of the online magazine Giada Weekly.
Heather is a content director whose approach to storytelling is informed by a background in the visual arts.
As manager of content creation teams for media companies (Food Network, Saveur, Prevention) as well as nationally recognized companies and brands (Pret a Manger, Oxo, Whole Foods Market, Fresh Direct) she has directed recipe developers, writers, photographers and videographers in producing content meant to teach, enrich, and empower consumers while solidifying brand identity and fueling economic growth.
A trained sculptor with a masters in writing, Heather also studied cooking at La Varenne in Burgundy, France.
Tina was the Executive Food Editor at Food & Wine, where she oversaw the test kitchen and recipes, scouted products, and traveled widely to identify emerging talent. She has worked with cooks and chefs including Julia Child, Paula Wolfert, Jacques Pépin, Marcella Hazan, Jean Georges Vongerichten, Rick Bayless and many more.
Tina began her career in food as a stagiaire at La Varenne in Paris, where she worked on cookbooks with Anne Willan. She has translated and adapted French chefs’ cookbooks for the American market including Dining in France, The Natural Cuisine of Georges Blanc and Michel Guérard for Home Cooks. Other book projects include several volumes in Time Life’s Good Cook series, Cucina di Lidia by Lidia Bastianich and Unleashed by Jose Andres (upcoming).
Tina has served as a judge for both the IACP and James Beard Foundation’s cookbook awards and is a longtime product judge for the SOFI awards (Specialty Outstanding Food Innovation) for the Specialty Food Association. She has worked with consumer brands including Amy’s Kitchen, Breville, OXO and others.
She sees both the big picture and the smallest detail!
Pam Krauss has been my editor since 2002 and I can't imagine writing a book without her! She edits my books invisibly so they sound just like me, but better, and she knows how to solve problems without ruffling feathers. I trust Pam completely, which gives me the freedom to push the boundaries, because I know she will always have my back. I love writing cookbooks and I know they are infinitely better because of the work we do together.
Barefoot Contessa Author and Television Personality
Not sure if we're the right fit? Let's chat. We're great listeners and we are endlessly fascinated by how many different ways there are to talk about food. Let us help you define your own culinary vocabulary and put it to work for you!